Our Approach
Part commercial organisation, part think tank - we combine proven marketing strategies leveraging our innovative climate communication research.
What We Do
We provide marketing services for climate-related organisations. As part of our role as a think tank, we provide free marketing strategy plans to any organisation using our unique climate marketing framework. Take a look at our framework to learn more about our approach.
Commercial Work
As a new organisation with over a century of combined marketing experience, we showcase our approach through both commercial projects and think tank initiatives.
Below are examples of our strategic thinking and execution.
UK Charging Network
Brief:
Improve perception of charging station infrastructure for UK charging network
Analysis:
Range anxiety is a major factor in EV adoption, partially solved by the
increases in range of EV and partially solved by their being sufficient infrastructure
Tagline:
Drive without doubt
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The Sun Catcher Club
Brief:
Increase sales of Home Solar Panel installations by running a lead generation campaign
Analysis:
Consumers are starting to adopt domestic solar panel power generation systems in some volume, but we are only just past the early adopter stage
Tagline:
Licence to print money
UK Scandi Heat Pumps
Brief:
Increase sales and awareness of Heat Pump technology in the UK.
Currently poor adoption due to perceived problems
Analysis:
Consumers believe incorrectly that Heat pumps would not work in the UK due to the temperature here, however they are fitted to 2/3 of Norwegian homes
Tagline:
Scandi Tech for the UK
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Think Tank Approach
Our think tank division focuses on developing and sharing innovative climate communication strategies and policy recommendations.
leveraging our comprehensive marketing framework to drive meaningful impact.
and accelerate the adoption of sustainable solutions.
Our proposal for restructuring electricity payments includes:
- 20% free “green energy” allocation of average daily consumption
- Progressive pricing scale based on usage
- Cost-neutral design for average households
- Incentives for reduced consumption
- Growing benefits for efficient energy use
Expected Impact:
- Improved public perception of renewable energy
- Reduced domestic energy consumption
- Support for low-income households
- Accelerated adoption of sustainable technologies
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